Friday, April 24, 2009

Newspaper survival

If newspapers are going to survive then they need to stop fixing the wrong problem.

The Chicago Tribune is bankrupt, Denver's Rocky Mountain News has closed and now it looks like the Boston Globe is going down the tubes.

Newspapers have wasted a huge amount of energy whining about Google stealing their content - it's time they woke up and realized that this isn't the problem.

Google (and others) are stealing their advertisers - this is the real problem.

The online advertising products currently being offered by Newspapers are garbage. When they wake up and fix this problem then their futures will look a lot brighter.

Newspaper's need to put aside all the self-pitying, high-brow journalistic speak and focus on the fact that newspapers have only every survived through the sale of advertising.....

.... come on guys, wake up!

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